SUSTAINABLYMANAGED
ABOUT THE ORG -
I created SustainablyManaged with my best friend to spread the word about the greener way of life. We create content and foster community on Instagram, TikTok, and LinkedIn focused on the ways that we as individuals can make an impact in the world around us.
FOLLOW ALONG-
ABOUT THE PROJECT -
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THE GOAL-
It is SM’s core mission to educate about climate change and the natural world, inspire sustainable living and community action, and spread the belief that small individual efforts can make huge impacts in protecting and preserving the environment. We meet people where they’re at on social media, and strive to bring them approachable, reasonable solutions to real-life problems.
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HOW IT'S DONE-
I design every static image we post, and created our logo and visual branding. We work hard to create informative, diversified content with an intentional plan and content calendar. We’ve collaborated with other environmentally-focused creators and organizations, and make a big effort to highlight the community around us.
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MY ROLE-
I serve as the in-house social media manager and graphic designer. SustainablyManaged began as a passion project to flex my creative muscles and make a small difference in the world. Over the course of three years, it has turned into a thriving community and an incredible opportunity to connect my design, research, and storytelling skills with the environmental movement.
CREATING THE VISUAL
BRAND -
I designed SustainablyManaged’s visual aesthetic from scratch, inspired by the 1970’s, summer camps, and scout patches.
From the logo to every static post on our feed, I crafted our visuals to be shareable, fun, and eye-catching in a way that felt young and trendy, but still trustworthy and informative. Choosing main fonts with a 70’s, simple, and handwritten feel and using cute, cartoon-like elements are an important part of the SustainablyManaged visual identity.
In early 2025, I updated the visual brand and created a new logo for SM. I illustrated sticker elements and highlight badges, updated our 70’s inspired color palette, and fleshed out our distinct visual identity.
