TROVE BOUTIQUE

ABOUT THE PROJECT -

This is a concept graphic design project based on a fake vintage clothing store called “Trove Boutique”.

I designed a visual brand identity, color palette, social media posts, and a website homepage to flex my design skills and learn more about Affinity Designer design software.

CREATING THE VISUAL
BRAND -

I designed Trove Boutique’s visual identity with the goal of a bright, bold, eye-catching theme. I began as I always do with fonts and a basic color palette, and then moved into the creative process.

Scribble-style elements add an organic touch to webpages, social media posts, and other marketing materials for a more approachable, whimsical brand identity.

A simple, bright color palette of primary colors and bold fonts draw the eye, and continues the goal of a modern but approachable feel.